Explore PARTNERSHIP
Most brands don't want a sponsorship. They want marketing that works.
So that's what we build: a campaign aimed at your objective, on a national platform two steps from IndyCar. The race car is just where it lives.
We start with your marketing, not our budget
The brands that get real value here don't think of this as funding a driver — they think of it as a marketing program with an audience, deliverables, and outcomes. So do we.
You bring the objective: a market to break into, clients to entertain, talent to hire, a product to launch, channels to feed. We bring the platform and the driver — and we do the work of turning that into an activation that actually moves the number you care about. You're a marketing professional with a job to do. We're here to make that job easier, not to ask you to back a dream.
What we build — matched to what you're trying to do
Tell us the goal; here's the kind of thing we build for it.
Open doors and entertain clients → race-weekend hospitality at an NTT IndyCar Series event: paddock access, time with the team, the driver, and a reason for your best accounts to say yes to the invite.
Show up in a market → driver and show-car appearances at your dealership, store, or event. The hometown-driver angle does real work in Florida and the Southeast.
Feed your channels → a co-branded content series. We extend Behind the Pit Wall — Michael's race debriefs — into content your brand co-owns and distributes, so you get assets, not just exposure.
Hire and keep people → a recruiting and employee program built around a young US athlete chasing the top of his sport. The story lands internally as hard as it lands externally.
Put your brand on the platform → livery, helmet, suit, and transporter placement, carried through broadcast and social.
Give us the brief and we'll come back with two or three activations built for it — specific, ownable, and realistic enough to actually run this season.
The proof — numbers, not adjectives
The platform. USF Pro 2000 races on NTT IndyCar Series weekends. The 2026 calendar runs at Road America, Mid-Ohio, the Indianapolis Motor Speedway road course, Portland, the Milwaukee Mile, and the Streets of Arlington — national US reach, in IndyCar's company.
The driver. Michael Costello, 19, from Naples, Florida — #2 for Turn 3 Motorsport. In 2026 he won the Freedom 90 at Lucas Oil Indianapolis Raceway Park over Indianapolis 500 weekend and podiumed at the inaugural Grand Prix of Arlington. Two steps from the IndyCar Series — the same ladder O'Ward, Kirkwood, and Rahal climbed.
The channels. An engaged following on Instagram (~77K), plus Facebook and LinkedIn, with race-weekend and behind-the-scenes content built around the climb.
We'll send the series audience and broadcast figures with their sources — not rounded-up estimates. We'd rather hand you a number you can verify than a claim you have to take on faith.
Grow with the climb.
The program is a three-year climb, so you can enter at the accessible stage and scale with it:
2026 — USF Pro 2000. The development season — accessible entry, full activation rights, right of first refusal to grow with him.
2027 — Indy NXT. The next rung: bigger cars, bigger audience.
2028 — IndyCar. The target.
Investment levels for each stage are in the media kit — ask and we'll send it.
Brands already building with us
Proguard Automotive · EDA Eyewear ·
HopeforAL.com
Next step
Tell us what your brand is trying to do this year. If there's a fit, we'll come back with an activation built for it — not a generic deck.
Michael Costello —michael.costello@mcostelloracing.com